This piece of advertising was in the mailbox the other day. It baffled me at the time because so far as I know the closest Amazon facility of any type is down near Milwaukee, which is a good five or six hour drive from here. Talked with a couple friends, and it appears that every mailbox in the 49946 zip code was graced with this gem. It turns out that Amazon is building a distribution center in Escanaba (or close to it). Escanaba is about 130 miles from where we live. I know desperate workers in various urban areas do some killer commutes but 100+ miles one way in the U.P.? Not going to happen, not unless the paychecks are a heck of a lot better than anything Amazon is willing to disburse.
So, did Amazon blanket every zip code in the U.P. with this ad or did they think in terms of actual distance? You know, send a card to everyone between Ironwood and Sault Ste. Marie or just the addresses that might be within 150 miles? Then again, 150 miles from Escanaba in any direction could include most of upper Michigan. It seems odd for multiple reasons, the most obvious being that it's kind of weird to start advertising for workers before construction on the building has even begun.
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