A friend asked me the other day why I hadn't done much with this blog lately. No matter what weirdness emanates from Washington and the Human Yam I've been silent. She was surprised I hadn't expressed an opinion on the current movement to remove Confederate monuments.
Well, to be honest, I really don't have one. Granted, most were erected for deplorable reasons -- if they were truly about honoring the bravery of the CSA soldiers and officers, we'd see statues of General James Longstreet all over the South -- but I tend to view them as a local issue. If the majority of residents of Richmond or Durham or Birmingham or wherever want to shuffle Bobby Lee off into the dustbin of history, I figure they should be free to do that without interference. Are they contributing elements to a cultural landscape that shouldn't be messed with? Nope. Culture changes; landscapes evolve. I've never been real keen on preserving anything just for the sake of preservation.
Plus, of course, we don't need large tacky oversized lawn ornaments to remind of us history. There are these things called "books."
I've also actually been far more bemused by the spectacle of young, well educated white guys whining about how oppressed they are. I can understand where some of the bitter old men are coming from -- they've finally had to confront the fact they're never going to be rich, never be famous, and never have a chance to buy a trophy wife -- but when you're a 20-something dude who's still in college? Where's your reason for feeling oppressed, dude? Didn't get rushed by the frat you fantasized about joining? Feeling butt hurt because you went from being the smartest kid in your calculus class back in Podunk and are now the mediocre student learning for the first time that all the other smartest kids in their high schools are now packed into the same college lecture hall as yourself? Not enough Solo cups to go around at the kegger? Can't get laid? It must be the fault of the Illuminati or black or brown people or some vast Zionist conspiracy. It can't possibly be because the dudes need to learn some social skills or maybe take a bath once in awhile.
The tiki torch bros in their white polo shirts, in fact, reminded me of a clueless doofus I knew in grad school. He'd hit the point where he was ABD (all but dissertation) so had begun the job search. He'd done a bit of schmoozing (aka "networking") when our department had guest speakers in for a seminar series so he felt like he had an "in" at one of the schools where he submitted his c.v. He was sure he was a shoo in. After all, his research fit in with what the target department was known for. If memory serves, he did make it past the first cut (preliminary phone interview, maybe) despite the remarkably thin resume (no published papers, no book contract, maybe one presentation at a professional conference, minimal involvement in progessional associations, no Ph.D. in hand yet).
And then the dream department, his sure thing, hired someone else. Even worse, they hired a woman. The doofus went around ranting loudly about affirmative action and tokenism and how terribly, terribly political correctness was running amok. There was no way in hell a mere woman would be better qualified than he was. A few of his fellow students made sympathetic noises, or at least they did until word came through the grapevine as to just who the "underqualified" woman was. She was a person who had (1) a Ph.D. in hand; (2) several publications in peer-reviewed journals; (3) a book in press; and (4) currently held a post-doctoral research fellowship at a top tier institution. Only in the mind of a poor deluded loser unwilling to admit he'd been beat out by a much better qualified candidate would anyone blame tokenism and the evils of affirmative action.
It goes without saying (but I'm saying it anyway) if the winning candidate had been male the loser's response would have been a resigned "Oh crap. No way I could top that dude's record."
Random thoughts about roadside art, National Parks, historic preservation, philosophy of technology, and whatever else happens to cross my mind.
Sunday, August 27, 2017
Friday, August 11, 2017
Marketing genius
It's gotten to that time of year where we're harvesting new potatoes from the garden. We didn't actually plant any potatoes this year -- what we're digging up are from feral spuds, plants that sprouted from potatoes we missed when we cleaned out the garden last year. There aren't a huge number of plants, but that's okay. We don't eat as many potatoes as we used to because we're supposed to be watching out potassium (one of the joys of aging is you start having to worry about stuff that not many years earlier you were blissfully unaware could ever be a problem). Usually two-thirds of the garden is potato plants; this year we've got a large section that's planted in clover and is going to be fallow for a year or two.
Anyway, because we're just digging up a plant or two at a time, I'm basically picking everything that looks big enough to count as an actual potato. You know, tubers that are bigger than marbles, although in some cases not by much. Picking those midget potatoes, the tiny stuff that if this was a normal year and I'd planted potatoes on purpose I'd be tossing over the fence for the chipmunks to enjoy, reminded me of an example of marketing genius we spotted at Econo Foods a few weeks ago.
Anyone who's ever grown potatoes know the little ones are a fact of life. Doesn't matter what variety of spud you're trying to grow, there are going to be some midget tubers when harvest time rolls around. Those used to be the ones that got shunted to one side to be fed to the cows or marketed to companies that process spuds into instant potatoes. They did not get sent to the supermarket to be sold to ordinary consumers. The assumption for decades was that people wanted potatoes big enough to actually look like potatoes, not marbles.
Then some genius decided, hey, how about if we quadruple the price over what ordinary potatoes sell for and give them a cute name? End result: what used to be the reject potatoes, the ones that were culled from the production line before the spuds on the belt got to the baggers, are now the high dollar specialty potatoes, the gourmet "gemstones," "baby" potatoes that merit being sold for $5.99 a pound. Or maybe a little more. According to the Melissa's Produce website, that tiny one-and-a-half pound sack of infant tubers goes for $11.99 online. Plus shipping, no doubt.
As for just how large those gemstone spuds are, the first photo is of similarly sized babies I pulled out of our garden the other day. Of course, the midgets were in the minority -- most of our spuds were a respectable size instead of resembling dirt-covered marbles.
In any case, sheer genius on the part of Melissa, whoever she might be. Not only did her company figure out a way to use every single spud that came out of the ground no matter how tiny it might be, they figured out a way to charge more for what used to be the throwaways than for the normal sized potatoes. Only in America. . .
P. T. Barnum would be proud.
Anyway, because we're just digging up a plant or two at a time, I'm basically picking everything that looks big enough to count as an actual potato. You know, tubers that are bigger than marbles, although in some cases not by much. Picking those midget potatoes, the tiny stuff that if this was a normal year and I'd planted potatoes on purpose I'd be tossing over the fence for the chipmunks to enjoy, reminded me of an example of marketing genius we spotted at Econo Foods a few weeks ago.
Anyone who's ever grown potatoes know the little ones are a fact of life. Doesn't matter what variety of spud you're trying to grow, there are going to be some midget tubers when harvest time rolls around. Those used to be the ones that got shunted to one side to be fed to the cows or marketed to companies that process spuds into instant potatoes. They did not get sent to the supermarket to be sold to ordinary consumers. The assumption for decades was that people wanted potatoes big enough to actually look like potatoes, not marbles.
Then some genius decided, hey, how about if we quadruple the price over what ordinary potatoes sell for and give them a cute name? End result: what used to be the reject potatoes, the ones that were culled from the production line before the spuds on the belt got to the baggers, are now the high dollar specialty potatoes, the gourmet "gemstones," "baby" potatoes that merit being sold for $5.99 a pound. Or maybe a little more. According to the Melissa's Produce website, that tiny one-and-a-half pound sack of infant tubers goes for $11.99 online. Plus shipping, no doubt.
As for just how large those gemstone spuds are, the first photo is of similarly sized babies I pulled out of our garden the other day. Of course, the midgets were in the minority -- most of our spuds were a respectable size instead of resembling dirt-covered marbles.
In any case, sheer genius on the part of Melissa, whoever she might be. Not only did her company figure out a way to use every single spud that came out of the ground no matter how tiny it might be, they figured out a way to charge more for what used to be the throwaways than for the normal sized potatoes. Only in America. . .
P. T. Barnum would be proud.
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