Sunday, September 19, 2010

The incredible shrinking junk food

Interesting marketing technique - turn the wrapper into a memo pad and hope consumers won't notice that what's inside that New wrapper has shrunk while at the same time the price being charged for the box has gone up.

1 comment:

  1. Have you noticed all the contorted containers, too? I bought some peanut butter with grooves and indentations all over the container which were obviously meant to both cause it to hold less peanut butter and conceal that fact.


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