Of course, they don't want you to confuse PlumSmart with your grandmother's prune juice, so the label calls it "New!" I love the little "for digestive health" blurb added to the label. No shit. And, to go with your new and improved prune juice, how about some chocolate covered fruit?
The ultimate antioxidant snack. Chocolate covered prunes. You've got to love it -- chocolate covered raisins are getting competition from another wrinkled fruit, but the chocolate covered "plums" don't just taste good, they're good for you.
I've been seeing the ads on television and being thoroughly amused by them -- I keep thinking "Not your Grandmother's Fruit!" whenever the ads run -- and wondering if Sunsweet thinks consumers really are so ignorant that they don't realize a dried plum is a prune. But this morning, in one of those moments that where external events neatly synchronize with personal thoughts, while I've been writing about a fruit noted for its association with the free flow of feces, Michelle Malkin has been babbling away in the background on C-SPAN. I don't have to ask about consumers and stupidity -- every time Malkin opens her mouth, some wingnut calls in to agree with her, and I realize that, yes, when it comes to discerning crap, Americans are pretty damn gullible.